looie product design

2006, Prod­uct design, NL

How many times have we all promised our­selves spe­cific goals we have wanted to achieve but some how always get lost. Things like: I want to learn lan­guages, read more nov­els, dis­cover places in my own coun­try, quit smok­ing… It is gen­er­ally good prac­tice to write things down and when the time passes look back in reflec­tion to see if you have achieved those goals or not.

Looie aims to fill this gap, it helps to store desires, goals, ideas. It sym­bol­izes a plant in bloom flow­er­ing with ideas, thoughts, inten­tions. If placed in a strate­gic loca­tion in your home it can help to keep your life orga­nized and on track. Of course besides being a won­der­ful addi­tion to your home decor.