looie product design
2006, Product design, NL
How many times have we all promised ourselves specific goals we have wanted to achieve but some how always get lost. Things like: I want to learn languages, read more novels, discover places in my own country, quit smoking… It is generally good practice to write things down and when the time passes look back in reflection to see if you have achieved those goals or not.
Looie aims to fill this gap, it helps to store desires, goals, ideas. It symbolizes a plant in bloom flowering with ideas, thoughts, intentions. If placed in a strategic location in your home it can help to keep your life organized and on track. Of course besides being a wonderful addition to your home decor.